BeatRoot Co is a Product Design studio working towards creating objects of the present with notes from past and aesthetics of the future.
They work with both independent artisans and small scale industrial units to realise their designs.
Started by Shreelekha in the year 2017, Beatroot is slowly becoming synonyms with creating objects that strike a balance between art and purpose.
We asked Shreelekha to give us a glimpse of what her work life is like.
ON OUR SHELVES: By Beatroot Co.
When we were asked to write this piece, Nikita, from Kalpané said ‘Something that can help everyone know you better’.
As we pondered over what can give you honest view into our world, our eyes fell on our Shelves!
They say you can tell about a person from their bookshelf, it gives a sense of what they’ve brought inside their space and their head. So, here we are, sharing our shelf, which is a bit of ourself – showcasing some objects that have crafted our knowledge, personality and identity.
Our shelves hold very little books(please please gift us, we would love to have more), magazines(loads, mostly free), few accomplishments (our tiny set of awards, okay, one), aspirations (Monthly planners and targets), associations (products that are currently in development), guilty pleasures (great ‘un-designed’ products), escapes (things to fidget with), memories (keepsakes from friends and events), interests (toys, a lot of them) and countless other nonsensical pieces that form a part of our story.
We put together things we could reach, have a look.
- A book, that we are currently flipping through
- A Muji catalogue from our recent visit to the store
- A hardware that we are safeguarding to source similar
- A papermache Cheetah from an old trip to the North
- A termite eaten wood which was a gift from an acquaintance in Auroville.
- A sparrow shaped whistle from a trip to Channapatna
- A blank art canvas that we hope to fill someday
- A construction you kit that we purchased two years ago but haven’t opened yet.
- Two concrete cubes, one made with adding thermocol to the mix, a part of our old college project which we currently use as paper weights.
- First sample of a mug which we developed for asian paints, broken.
- A toy cow we got from Channapatna. Look at those ears!!
- A clock made from leather that reminded us of Dali’s melting clock, from one of out student workshops.
- First sample of our pen tray with rod holes instead of the current magnet pegs.
- A crude earphone holder we made ourself during one of our workshop visit.
- very popular toy monkey, which is actually a copy of designer Kay Bojeson’s monkey, again from our trip to Channapatna.
- A concrete keepsake from a recent exhibition we were a part of.
- An award we won a few months ago.
- A really old Kaleidoscope from our escapade to the city beach
- A DIY kaleidoscope we purchased from a toy store
- A Kaleidoscopic table lamp we made for a coursework during college at Industrial Design centre, IIT Bombay.
- Soap, Wood, Glaze and Aromaspray samples for our ongoing curation project.
- A colour sample from our Jamakalam rug project.
- A candle holder cum mug warmed developed during our college days.
- A block set we usually fidget with while we are on phone calls.
To go through some of the really interesting products that Beatroot has designed, you can check out our website.
P.S – Don’t forget to take a look at our favourite piece, The Filter Kaapi